Keyword optimisation is the art of choosing the correct keyword for your content, it’s an SEO tactic that is often either overcomplicated or completely overlooked. Often webmasters will quickly think up some related keywords and try optimise their page for them, the majority of the time this kind of poor planning leaves for either targeting keywords that are out of their reach or keywords that turn out to have very little traffic and thus all the work being a waste of time. Continue reading →